Search engine optimization (SEO) may be defined as a set of methodologies that help improve the visibility of a website in search engine listings. SEO can be further subdivided into white hat SEO and black hat SEO.

Black hat SEO is also called spam-indexing, where a variety of deceptive and unethical techniques are used to manipulate search engine rankings. But ethical SEO practices aim at building better websites using honest methods of promotion.

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